Introduction: Start with the Pain
Manual entries. Inventory mismatches. Orders slipping through the cracks. If your storefront and ERP feel like two different worlds, you’re likely wasting hours and losing revenue. Most growing ecommerce businesses hit a wall when their backend systems can’t keep up with the front-end pace. That’s where integration makes all the difference.

Let’s show you how to get all your ducks in a row by syncing your Shopify (or other) storefront with Microsoft Dynamics 365 for faster, cleaner operations—without the chaos.

What eCommerce Integration with Dynamics 365 Actually Means

When your storefront and ERP talk in real-time, you eliminate silos. Products, orders, inventory, tax, and customer data flow as one, not as a patchwork of spreadsheets and error-prone processes.

1. Core Data Domains That Must Be Synced

Product & Pricing:

• Pick a single system of truth—don’t let both sides manage the catalog.
• Keep SKUs stable to avoid link breaks during cutover.
• Ensure all images, tags, attributes, and pricing stay aligned.

Inventory & Availability:

• Avoid overselling by syncing real-time availability including reservations.
• Match Shopify locations with Dynamics location codes.

Customers & Accounts:

• Merge customer profiles so support and sales see the full picture.
• Stick to just the necessary fields to minimize risk.

Orders, Payments & Tax:

• Post orders as Sales Orders or Invoices per your process.
• Align payment capture with revenue recognition policy.
• Use a single tax engine to avoid rounding issues.

Fulfillments, Returns, & Refunds:

• Push tracking info back to the store automatically.
• Post refunds to the original payment method with a clean audit trail.

2. Choose the Right Architecture: Native, iPaaS, or Custom

Native Connector:
Ideal for businesses running one or a few stores with straightforward needs. Fastest to implement, lowest overhead.

iPaaS:
Great for orchestrating multiple systems (WMS, 3PL, CRM). Visual dashboards, built-in monitoring, and faster iteration.

Custom API:
Perfect when you need total control—complex catalogs, multi-brand support, or strict B2B requirements.

3. Finance & Ops: Where Integration Hits the P&L

• Order-to-cash flows must be tight to speed up the close.
• Inventory sync protects margins and service levels.
• Tax accuracy avoids audit pain later.

4. CRM Integration: Why It’s Not Just a Nice-to-Have

When sales, marketing, and service teams see ecommerce data in Dynamics 365 CRM, every interaction improves. Orders, preferences, warranties—all in one place.

5. 4-Phase Implementation Path That Reduces Risk

1. Discovery: Lock system-of-records and field mappings before any code.
2. Build: Start in a sandbox. Add idempotency and retries from the start.
3. UAT: Golden test cases prove the flow. Finance signs off.
4. Cutover: Go live with rollback in hand. Hypercare keeps it calm.

Why Partner with All Your Ducks

We’ve seen too many brands try to “just connect the systems” and end up swimming upstream. We map the integration, build it to scale, and deliver it with rigor. From UAT to go-live, we help your ducks stay in a row—and stay there.

Final Word: Durable, Not Delicate

Done right, Dynamics 365 ecommerce integration becomes a business capability—not a brittle project you dread revisiting.

Need to stop the post-it note chaos and start scaling?
Book a 45-minute diagnostic with All Your Ducks today.